Ornikar is a platform that connects candidates for the highway code and driving license with driving teachers. The company, created in 2013, currently offers 3 products which are:
The teams are organized into two business units:
Some figures
- 1800 partner teachers throughout France
- 2 billion euro market
- 1.2 million applicants take their license each year
During our meeting with the Ornikar teams, we were able to talk with Jean-Kévin, who joined the company two and a half years ago as a Sales Ops. He and his two-person team aim to optimize and automate a maximum number of tools, processes and operational tasks for all the Operations teams. This includes jobs such as Support, Business Developers and Account Managers, divided into Candidate and Teacher teams, which currently number about 50 people.
Before his arrival at Ornikar, Jean-Kévin was PM Internal Tools in a product/data team, in daily contact with the Tech teams on one hand and the Ops teams on the other. When he arrived at Ornikar, he switched to the Ops side and realized that these teams had real needs that the Product and Tech teams did not necessarily have the time to address. The internal tools were not really the priorities of the roadmaps. For a while, Jean-Kévin and his teams tried to optimize what they could on the Operations side, but felt very limited.
Without the support of the Product and Tech teams who lacked bandwidth, they felt stuck and their needs became more and more urgent: especially with the arrival of "RDV Permis", a system that allows you to book your driver's license appointment online and thus reduce the waiting time to take the exam.
What is "RDV Permis"?
RDV Permis"is a tool developed by the Road Safety Directorate for driving schools to reserve places for practical driving tests. Thanks to this tool, driving schools can reserve places for candidates more quickly. This site is gradually being extended to the entire country.
"RDV Permis" appeared to be an opportunity for Ornikar's teams because it represented a way for them to significantly increase student satisfaction - thanks to the reduction in waiting time that it allows - and ultimately to increase their business.
At the beginning, this reservation system was done in waves: department after department. After some time, "RDV Permis" was generalized on all the French territory, implying a volume of requests of reservations to be treated more and more strong. It became complicated for the Ops teams to manage everything manually via a simple Google Sheet.
The Ops teams, and in particular Quentin, Strategic Project Manager at the time, had to change the mindset and make the Product and Tech teams understand that their needs were real and critical for the company. This was done through a major evangelization of their needs, which were the following:
Quentin, Strategic Project Manager at the time, told them about Ksaar. He then set up the front and back office necessary to process these requests more easily. This is how NoCode was integrated into Ornikar!
In December 2021, after reaching the limits of Ksaar, they made the decision to migrate to Bubble and Airtable to meet the following needs:
It was after this change at stack that they realized the great potential of the tools NoCode.
Regarding automation, Make and Zapier have been used for almost 4 years at Ornikar. They were not aware at the beginning that these tools were considered to be NoCode tools.
During this meeting, we were also able to talk with Gauthier, who joined Ornikar six months ago and is in charge of international expansion. He has chosen to rely on NoCode to achieve his goals.
On a very strategic subject for the company, Gauthier and his teams first chose to focus on the European driving code, with a user-friendly and easy-to-use application. Unfortunately, Gauthier was confronted with the lack of internal developer resources.
Thanks to one of his training courses, Join Lion, which gave him a strong knowledge of technology and especially of NoCode, he was able to rebound from this problem. He then proposed NoCode to the CEO of Ornikar as a development solution because it requires little budget and needs to monopolize few people in-house.
The work of evangelizing NoCode within Ornikar, previously started by Jean-Kévin, continues and Gauthier is looking for an internal tech profile willing to learn NoCode to support him on this project. The idea is to use NoCode to develop the application dedicated to the highway code and to duplicate it in other countries.
Internally, no developer seems to have the bandwidth to train on NoCode and to work on this project. That's when Gauthier and Jean-Kévin decided to work with an external agency NoCode .
This will allow them to quickly release an MVP in order to test the application of the traffic code at a lower cost on the English market.
Without NoCode, it would have been necessary to take the risk of spending a lot of time and money without having the certainty that the project would take off abroad.
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The long-term goal is to launch other countries through NoCode if the objectives are met. The UK application will therefore be the master application for which they will take into account all the user feedback, in addition to the beta tests already carried out internally. Thanks to the NoCode approach, they take much less risk because it allows them to test the markets quickly and at a lower cost. Everything is to be gained and nothing is to be lost because few means and energy will have been invested, contrary to a traditional development.
At the same time, NoCode also allows them to:
According to Jean-Kévin and Gauthier, NoCode and code are complementary. At Ornikar, NoCode allows us to test and then develop the application in pure code if it is well received on the various markets.
Both of them are extremely convinced by the relevance of this technology and this conviction that they demonstrate contributes to its evangelization internally. The speed of development of current projects is a major factor in convincing the internal teams. Indeed, the various use cases, such as "RDV permis" seen previously, and the speed of release of MVPs serve to evangelize the NoCode.
At Ornikar there are no in-house developers NoCode . As said before, the company works with an external agency for the development part.
Thanks to his previous tech experiences, Jean-Kevin helps structure the way they build a product NoCode today. He trains his team, composed of two juniors, to have the same reflexes on how to build a product.
The HR objective is to continue to evangelize NoCode internally. Above all, they are looking for the different teams, especially Ops, to be ready to adopt NoCode for part of their work.
The NoCode is therefore an additional string to their bow and there is no HR strategy at the moment to adopt full-time profiles on this technology.
As far as the documentation is concerned, it is a big challenge because there are a lot of elements to document, both for the NoCode part and for everything else.
The idea is to create playbooks to duplicate for each country.
Jean-Kévin and Gauthier are both eager to know what NoCode has in store for us in the future, especially as regards its future in large companies!
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