For this 17th meeting of NoCode Series, we had the pleasure to visit the Getaround offices.
Getaround is the leading connected car-sharing marketplace. Created 12 years ago under the name Drivy, the company was acquired in 2019 by the American company of the same name Getaround. The company now has 150 employees in Europe, including 120 in France, and about 150 in the USA. In France, there are about 45 tech profiles out of these 120 people.
The company does not have its own fleet of vehicles but connects users of its platform who want to rent a car with owners of vehicles - private individuals or professionals - offering theirs for rent.
The company's goal is to give its users access to cars with the best possible user experience: with fast, easy, connected and low-cost access to vehicles. The Getaround platform even allows you to geo-locate cars so you can book a car more easily!
Raphaël, whom we met during this exchange, arrived at Getaround 8 years ago as VP Product to launch the connected part of the application: Getaround Connect (ex-Drivy Open).
Previously, it was necessary to hand over the keys in person in order to rent a vehicle. Now, thanks to Getaround Connect, the platform offers a simple unlocking of the car with a smartphone.
Raphaël confides that at Getaround the use of NoCode is more pragmatic than philosophical. At Getaround, NoCode is used when it allows them to save time on certain subjects, especially at the level of the Marketing and Ops teams.
Alexandra, Development Manager for private owners*, whom we also met during this exchange, confirms that the choice to use NoCode tools or not is made according to the project.
There is no dedicated NoCode team at Getaround but several people in different teams are involved. Alexandra has been very involved in the integration of NoCode tools internally as she already had a personal use for them.
For example, on the marketing side, Umso is the tool that our teams work with in order to go fast in the development of certain projects, as was the case this summer with the need to quickly launch a landing page for the deployment of a new offer.
When this need arose, the marketing teams did indeed ask themselves which tool to use, as was more recently the case for the Supply team for a completely different landing page. At this point it was Alexandra who was consulted to determine which tool would be the most relevant and this is how the choice to turn to Umso or not was made.
From now on, Umso is the reference tool when a landing page need arises, which allows them to keep consistency internally. The idea is also to be able to work hand in hand with the product team to ensure that from a UI/UX point of view everything works well.
Today when the NoCode can be used at home it goes through :
The use of these tools is currently quite localized. It is mainly the Ops and Supply team that use them, including Alexandra. Before her arrival, Zapier and Notion were the only NoCode tools used at Getaround France.
They also used NoCode with Webflow for the development of a landing page for the business part they want to develop further (for car rental for business trips). Nevertheless, Raphaël considers Weflow as a "fake NoCode tool" because according to him, you need to have a strong base in development (especially in CSS) to start using the tool. This is one of the reasons why the team chose to use Umso which is much easier to use and intuitive and whose features are more than enough for their needs.
According to Raphaël, NoCode tools represent a new string to the bow of certain profiles but are also at the origin of the creation of new jobs. It all depends on how you want to use it. NoCode is a technological evolution that can be used in conjunction with many other things.
At Getaround, the use of NoCode is very pragmatic. Internally, the use of these tools must be determined with the business teams and integrated into the roadmap. On their side, the technical teams identify the limitations of NoCode and build CMS for the business teams that can be directly modified by them to save time.
To date, a dozen landing pages have been developed using NoCode at Getaround.
Finally, there is no desire to create a full-fledged NoCode team within Getaround. They aim to keep the pragmatic use they currently have of it and which is working perfectly for them. It's all about business typology and prioritization!
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