#8 : Meeting with Dropix

written by
Thomas Groc

Dropix, bringing e-retailers and suppliers closer together

Today, 50% of the e-merchants work in dropshipping in the world. The main problem lies in the fact that European suppliers are not very digitalized, which forces the majority of e-tailers to work with Asian suppliers who deliver the products in several weeks.

❓ What is dropshipping?

Dropshipping is a delivery method that allows e-merchants to be free of inventory. Instead of having the merchandise at home, the e-merchant puts products for sale from a supplier other than him. When he has an order on his site, he takes care of sending it to his supplier.

Dropix addresses the problem of under-digitization of suppliers by synchronizing in real time the inventory and operations of e-retailers with European suppliers. The Dropix platform allows both parties to work together. In particular, the technology allows companies to work with multiple suppliers at the same time.

Launched more than 3 years ago, Dropix has spent many months optimizing the e-merchant and supplier user experience and platform performance. On Dropix, suppliers and e-merchants perform their own onboarding on the platform and update their product sheets.

Today, the team is mainly composed of a tech team and a support team. Since its creation, Dropix has exploited the full potential of NoCode to deliver interfaces quickly while designing a robust back-end architecture with code. A great example of a hybrid approach NoCode + Code to deliver value. We'll come back to this later.

The complexity of Dropix technology consists in creating connectors with the main data sources (CMS providers and e-merchants), eBay and Shopify representing today 80% of the market for Dropix.

Finally, the company's strength is its ability to intervene globally - the team targeting mainly the European and US markets. In addition, the site is now translated into 5 languages.

The Dropix team relies on an SEO and influencer acquisition strategy to develop its business.

The Dropix platform, the strength of a hybrid approach NoCode + Code

Since the beginning, the Dropix team has implemented a hybrid strategy NoCode + Code to develop and iterate the platform. The will to work with NoCode and especially Bubble for the front-end was and still is justified by the speed and ease of developing and testing features and interfaces.

The complexity of the back-end in the context of Dropix required the use of code to develop a powerful architecture, connected to the interfaces NoCode.

Technical diagram of the hybrid infrastructure NoCode + Dropix code

Dropix's technical environment is made up of 2 essential bricks:

  • The Dropix front-end platform has been developed and iterated on Bubble for 2 years. It is composed of 2 parts: e-merchant and supplier. There are currently 50 active suppliers on the platform and 500 e-merchants. Only e-merchants pay on Dropix. For e-merchants, the Dropix platform allows them to register independently, connect their store (Shopify, Ebay, FTP...), and manage their products, orders and subscriptions. The tech team has also set up a complete notification center on Bubble connected to the events from the back-end.

Dropix platform developed on Bubble

Dropix platform developed on Bubble

  • The back-end architecture is developed in Python and leverages the Amazon Web Services (AWS) product suite. The team has put a lot of energy into R&D to connect to vendor data sources and standardize the data with a mapping engine.

The tech team at Dropix is composed of four traditional developers and one Bubble developer.

An exciting vision that shows the interest of exploiting the best of both worlds, especially in a company with a tech DNA.

🎨 Taking inspiration from the best: a philosophy at Dropix.

No product designer in the Dropix team. Today, it is the Bubble developer who designs and develops interfaces directly on Bubble, inspired by the best UX/UI practices of the market.

Great metrics thanks to acquisition campaigns

Today, Dropix limits the registration of suppliers on the platform. A few months ago, one new supplier was registering on the platform per day.

The same goes for the e-merchant side. Thanks to SEO and acquisition campaigns, 120 e-merchants registered per week on the platform.

One last piece of advice, stay focused on the main functionality of your product before launching!

For Louis, it is essential to manage the product part well so as not to have to iterate too many times.

To do this, we must not try to reinvent the wheel and take the example of the best.

Also, being able to focus on one key feature allows you to launch faster and more efficiently before expanding the possibilities in a second step.

Thanks to Louis Calais for the welcome!